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My Role

UX/UI Designer

Time Period

Spring 2022

Tools Used

Adobe Illustrator
Adobe photoshop
Figma

Brief

Clutch is an immersive mental fitness experience and tool designed by athletes, for athletes, to break the mental health stigma in sports. Clutch.World is an online ecosystem and social experience that leverages the digital world to improve one’s mental fitness & wellbeing in the physical world. Think Headspace meets Animal Crossing with community as the core experience. As each individual excellences within the community the movement grows.

Goals

● Although Clutch is centered around mental fitness, our goal is to present a more enjoyable image to our users rather than solely focusing on mental health.

● It is important for designs to be inclusive to people of all ages, genders, and sports, and be attractive to parents as a secondary audience, if necessary.

Brand Identity

Logos
Concept
  • The lion represents unwavering courage, strength, fearlessness, bravery, and royalty.
  • A smile can boost one's mood and promote a feeling of overall well-being.
Color palette
Typography

Like what you see? 

I'm open to new opportunities and would love to hear from you. 

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